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It’s 2022 and you have just released your independently developed video game onto the market. Congratulations! But now what? How do you get the word out there and let people know that your game exists? In this blog post, we will explore the future of gaming marketing and discuss some effective ways to promote your indie game.
One of the most important aspects of marketing your game is creating a strong and recognizable brand. This includes developing a unique logo and style for your game, as well as coming up with a catchy tagline. You want potential players to see your game’s branding and immediately know that it is something new and different.
Another key element of gaming marketing is social media. In 2022, social media will still be an extremely powerful tool for promoting games. Make sure you create profiles for your game on all the major platforms (Facebook, Twitter, Instagram, etc.), and post interesting content regularly. Be sure to engage with fans and followers, respond to comments and questions, and run giveaways or contests occasionally. Hopefully, you’ve been working on the Indie Game Twitter scene and have at least shared a few screenshots as you’ve gone through your development cycle. This is an important step when it comes to gaining recognition for your brand. An awesome-looking visual, followed by your unique logo is a win!
You should also consider investing in some paid advertising. In 2022, there will be a wide variety of online ad platforms available, so you can find one that best suits your game and budget. Ads can be targeted to specific demographics, so you can make sure that the people who see them are the ones most likely to be interested in playing your game. Paid advertising is one of those things that can make you groan, but don’t be discouraged! It can result in a positive feedback loop, where you’re obtaining customers from those who see your ads, and then they tell their friends and they don’t even need to see your ads before they purchase. Exposure is exposure, and exposure is good!
Finally, don’t forget about traditional marketing methods. PR and media outreach is still an effective way to get the word out about your game. Contact journalists, bloggers, and streamers who might be interested in writing or talking about your title. You could even hold launch events or tournaments to generate buzz and excitement around your game. Even if you don’t live in a huge city don’t underestimate putting yourself in the spotlight. You just might surprise yourself with how much that exposure can do!
The future of gaming marketing is exciting and full of possibilities. By using these techniques it could be your game that is the next big thing. Maybe you’ll sell it to a bigger studio, or maybe you’ll ride the wave to creating your own game studio. Whatever the case, this is the start of your story, and what a story it’ll be!
